Design Ads Magazine

Design Ads Magazine

Design Ads Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Meijie He
Baijiu Packaging
Tuesday, 10 December 2024

Yanghe Naked Bottle Liquor

With the core concept of to Simplicity, Historical Glory, Yanghe Naked Bottle Liquor seamlessly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle resembles liquid moonlight, while the unique goat-horn structure alludes to the iconic pattern associated with Yanghe. The packaging retains classic elements such as the plum bottle and butterfly label, exuding a retro and elegant quality that enhances the product's fashion appeal, strengthens consumers' brand recognition of Yanghe, rediscovering its heritage, and paying homage to tradition.

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Ying Song Brand Design Co., Ltd
Packaging
Monday, 9 December 2024

Moutai Shengyue Flying Fairy

The design inspiration of Flying Fairy Culture liquor comes from the Flying Fairy in the murals of the Mogao Grottoes of Dunhuang. The bottle adopts the element of Flying Fairy, showing the elegance and luxury of Flying Fairy. This design not only pays tribute to traditional Chinese culture, but also combines Kweichow Moutai liquor with Dunhuang art, endowing the product with unique cultural value.

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ECUST | Hao SHAN
Corporate Identity
Sunday, 8 December 2024

HYZY World Youth Activity Center

The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.

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CHUNSHENG SHI
Exhibition Visual Identity
Saturday, 7 December 2024

Guangzhou Academy of Fine Arts

The 2024 visual identity system for the Guangzhou Academy of Fine Arts School of Visual Design transmutes ceremonial flags into proto architectures of design speculation. By weaponizing the flag's inherent dialectic, simultaneously serving as ideological docking stations for collective visioning and speculative incubators for disciplinary subversion, this framework repositions GAFA as a generative node within global design's epistemic evolution.

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Paul Robb
Typeface
Friday, 6 December 2024

Aisling Sans

Aisling sans-serif typeface presents a fresh, modern reinterpretation of classic typographic traditions. Its generously proportioned letterforms strike a delicate balance between contemporary design sensibilities and typographic principles. Defined by subtle curves and distinctive shapes, Aisling has a restrained yet confident character. Prioritizing clarity and legibility, it is a versatile choice for a wide range of applications, from print to digital media, where both visual appeal and functional readability are essential.

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Yasushi Uemura
Japanese Sake
Thursday, 5 December 2024

Zaku Naguwashi

This is a premium sake developed specifically for luxury restaurants, aiming to be included on wine lists as one of the options for food pairing. The design challenge was to convey a distinctive sense of Japanese identity. The design draws inspiration from traditional Japanese motifs such as shide, the sacred paper streamers used in shrines to mark the boundaries of the divine, and origata, the ceremonial art of folding paper. These elements successfully convey not only their physical forms but also the deeper spirituality and essence of the Japanese people.

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